 Mind Programming - Eldon Taylor Mind Programming: From Persuasion and Brainwashing to Self-Help and Practical Metaphysics; (c) 2009 by Eldon Taylor.
This book portrays the subtle and aggregate power of advertising and messaging that occurs throughout our environment. Taylor stresses that advanced psychology and neurology are applied in the fields of persuasion and advertising. The second part of the book focuses on how the susceptibility to such messaging might also be used to improve our internal makeup and make us more conscious of our choices.
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 The Talent Code by Daniel Coyle The Talent Code, by Daniel Coyle, is a four star book that deserves an extra star if you track the hidden sub-text. Coyle covers a crucial topic on brain learning entirely from the perspective of developing extreme talent. For example, developing skills such as becoming an extremely talented soccer player, violinist, vocalist, golfer, and so on. He indicates that recent studies show two very interesting properties related to myelin.
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 The Secret - Rhonda Byrne “The Secret,” by Rhonda Byrne is an influential book that deserves both one star and five stars. It deserves one star for being simplistic and weak on pedagogy. You won’t get the real message by reading the book. It deserves five stars for popularizing a relatively obscure, yet important aspect of human life: What we focus on, especially with an open, receptive, adaptive mind, tends to come true.
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Super-Learning – Sheila Ostrander, et al
Super-Learning, by Nancy Ostrander, et al, was originally published in 1979. This book introduced the concepts of a theta-rich learning environment, structured breathing and delivery. A well researched contribution that leads the way in many areas. Revised and updated versions have also been published.
The specific delivery techniques, upon which I’ve built several programs, work reasonably well, but are very specific in the types of information that fit the pattern. However, the general background on receptiveness is excellent and applies much …
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“The Relaxation Response,” by Herbert Benson, is a seminal work in the relationship of relaxation and physiological stress. The book reveals Benson’s research to show that relaxation practices have long lasting effects, well beyond the relaxation practice itself. An excellent and influential book and highly suggested reading if your curious as to how relaxation, performance, and physiologic stress are related.
The book “Megabrain” by Michael Hutchison was a seminal work in personal development programs. At this point, mostly a historical curiosity, but the book did shake up the personal growth and self-help arena — driving exploration of performance transformation beyond traditional books and seminars on tape.
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